Author name: yw75j5tzwknk

The internet was never supposed to save us—it was built to distract us. Yet somewhere between endless scrolling and viral videos, it quietly became the most powerful platform for mental health conversations in human history.   For marketing professionals developing mental health awareness campaigns, authenticity, sensitivity, and impact are crucial. The difference between campaigns that drive […]

The rapid rise of artificial intelligence (AI) has shaken up the way content is created and consumed. From idea generation and automated copywriting to social media and even visual art, using AI for content creation has undeniably sped up the creative process. But in this rush for efficiency, it sometimes feels like there is a

The digital marketing landscape is always shifting. New platforms emerge, algorithms change, and consumer behavior evolves. For businesses, especially small and medium-sized ones, keeping pace can feel like a constant uphill battle, often compounded by tight budgets. How do you innovate, adapt, and drive growth when every marketing solution seems to come with a significant

As a psychology major, I’ve spent countless hours studying what drives human behavior, from the prefrontal cortex’s role in decision making to examining the social psychology behind how cognitive biases drive our perception of the world. I always knew that psychology was ingrained in everything we do, whether that be in our social lives, our

Axios recently hosted a panel discussion, “The Current State of Pain: Conversations on Today’s Treatment Landscape,” in New York. Pain is not just a symptom. It can be a life-altering force that can derail careers, ruin relationships, and destroy quality of life. Staying at the forefront of pain research and treatment is critical and urgent.

Communications professionals often speak about content in binary terms, as either evergreen or tied to a specific moment in time. But in the world of marketing, the lifecycle of great content can extend beyond this dichotomy.  A piece of thought leadership about a recent regulatory action, designed to inform industry leaders on how to adjust

TikTok might seem like the last place professional services firms would look for marketing insights, but beneath the dance videos and viral challenges, leading brands are quietly learning some of the most powerful content marketing lessons of the decade. What started as mere entertainment has become a lesson in how successful brands connect with their