In the age of digital disruption, where attention spans are shorter than ever and traditional marketing channels are evolving rapidly, one tool has stood the test of time: email marketing. But email marketing isn’t just a modern phenomenon. It has a rich history that dates back decades.
The History of Email Marketing and Why It’s Here to Stay Read More »
When marketers and business owners think of seasonal email marketing, they focus on occasions like Christmas or Halloween. However, some brands feel that their value proposition doesn’t align with the spirit of specific holidays, so they leave this kind of email campaign out of their marketing equation. The thing is–seasonal emails offer so much more
4 Seasonal Email Ideas to Engage Customers All Year Round Read More »
Let’s have a Talk about Artificial Intelligence (AI) Ok…we must talk about AI….it is here NOW, and I predict that 2023 will be the year that AI will have a major impact on nearly Everything. With the release of ChatGPT a few weeks ago, the world has moved into new era’s of information. AI will
Let’s Talk AI and Google. Read More »
Founded in 1938, the New York Financial Writers’ Association (NYFWA) is the nation’s oldest organization dedicated to financial and business journalism. This year’s Follies lit up a rainy Thursday night just a week before Thanksgiving, hosted at the Edison Ballroom on West 46th Street, steps away from the vibrant heart of Manhattan’s Times Square. The
Social media continues to grow and adapt into a more exciting technology than ever before. While it was once a purely personal platform, the business and marketing applications are ace. Now we have entire degrees dedicated to the practice, and firms popping up all over the world promising to help brands expand on and off
7 Social Media Analytics Companies To Keep An Eye On Read More »
Working in social media marketing can be overwhelming, so you are forced to try to organize and scale tasks as much as you can. Sadly, behind that scaling effort hides another problem: You may ultimately build a routine and do the same thing day after day. Social media is all about variety though: Tactics change
15 Resources to Bring Your Social Media Marketing Strategy to the Next Level Read More »
Imagine losing a key business deal because of a simple mistranslation—it happens more often than you think. The truth is, businesses must speak their customers’ language to succeed, making multilingual marketing no longer a luxury, but a necessity. As a global company, you already serve these markets with your products and services or have near-term
Beyond English: Top 3 Languages to Target for Business Growth Read More »
Imagine losing half your customers before they even walk through the door. That’s the reality for businesses that neglect mobile optimization. In a world increasingly dominated by smartphones, mobile traffic has overtaken desktop, yet conversion rates lag significantly. But, by optimizing websites for mobile users, companies can unlock a wealth of untapped potential and drive
CRO for Mobile: Optimize Your Website for On-the-Go Conversions Read More »
In the world of SEO, artificial intelligence is coming at us from both sides. On one side, we have Google’s Search Generative Experience (SGE) and the new AI-powered Bing, both of which can generate answers to user queries that often don’t require a click: People can get the information they want without ever leaving Google
What Can You Bring to the Table? Looking at the Future of Ranking Read More »
It seems like just about every month, the SEO community gets into a tizzy because there’s another Google update. Often, it’s a core update, a routine improvement to Google’s algorithms (though “improvement” can be subjective, depending on how the results shake out for your site). And usually, there’s nothing specific that Google can tell us
The New Most Important SEO Tool Is One You Already Have Read More »
