Marketing

After two years of subdued activity, the M&A market is waking up. Recent indicators from the latter half of 2024 show clear signs of a rebound, signaling that now is the time for financial institutions to position themselves for the opportunities ahead. From megadeals to sector-specific activity, the data paints a promising picture. Yet, waiting […]

I always knew I thrived in creative spaces, but I never would have expected my love for art to have manifested in the way that it does now. As a teenager, I attended a performing arts school to focus on my passion for music. I loved it. In fact, I loved it so much that

As we head into 2025 amidst a significant reshuffling of priorities at the federal level, it’s essential as climate and sustainability communicators that we pause and re-evaluate the “why” behind our messaging. The motivations that once centered on saving the planet or reducing CO₂ emissions, must now address goals that resonate with the incoming administration

It’s been a pretty turbulent year for Google, with serious concerns about the quality of search results being raised at least as far back as last fall’s Helpful Content Update. Documents from Google’s antitrust trial further raised eyebrows, showing Google executives applying pressure to increase ad revenues and share prices by increasing search queries (translation:

This post was written with the assistance of AI. Hey, folks! Jim Boykin here, your favorite SEO guy who loves diving into the depths of Google’s ever-changing algorithm. You know me—I’ve been around this block a few times, poking around, running experiments, and seeing what makes Google tick. And oh boy, have I got something

Each year, The Bliss Group’s innovation team identifies the top trends that will impact the marcomms industry – and the implications those trends have for communications strategies across a myriad of industries. Ranging from the rise of video usage across social platforms to the disappearance of local news, communications professionals serving the professional services, financial